Empowering the Next Generation of Creative Talent

Since 2006, the Fresno Advertising Federation Foundation (FAFF) has championed students pursuing careers in advertising and marketing. Through merit-based scholarship endowments, we provide the financial focus and encouragement emerging creatives need to achieve their full potential.

AAF Fresno Holiday Party 2024-131

Our Endowed Scholarships at Fresno State

Originally founded as the John Reed King Scholarship, our program has evolved into permanent endowments created in partnership with the Fresno State Alumni Association and the Fresno State Foundation.

Funded through the dedicated efforts of FAFF, AAF Fresno, and the local advertising community, these awards support students in two key programs:

Department of Art, Design and Art History

Awarded to outstanding Graphic Design students (the very first endowed graphic design scholarship at Fresno State).

Department of Media, Communication and Journalism (MCJ):

Awarded to students preparing for careers across advertising, media, and communications.

First officially awarded in the 2023–2024 academic year.

Celebrating Our 2024 Recipients

Congratulations to our 2024 FAFF Scholarship recipients:

Luis Zendejas – Graphic Design
Efrain Aguirre – Media, Communication and Journalism (MCJ)

“Being the first to receive this scholarship was an honor and something I’ll always be grateful for. It was more than financial support—it was an opportunity to focus on my goals and keep working toward my dream. As a commuter, the relief it provided made a meaningful difference, allowing me to dedicate my energy to achieving that dream.”

— Luis Zendejas, 2024 Graphic Design Recipient

Voices from the Board

“We are very excited to have been able to create and implement the very first Graphic Design scholarship at California State University, Fresno in coordination with the Fresno State Foundation. We look forward to many more years of supporting our Graphic Design students with this very important scholarship.”

— Rebecca Barnes, FAFF Board Member & former Fresno State Graphic Design Lecturer

“These marvelous students are the future of our industry, and it is an honor for the Foundation and AAF Fresno to pay it forward in their support.”

— Jan Edwards, FAFF Board Member & former Fresno State MCJ Lecturer

Special Thanks

Our deepest gratitude goes to the former and current FAFF Board Members whose stewardship brought these endowments to life:

Art Reker
Rebecca Barnes
Jan Edwards
Karen Franz

Shatera Sangster
Amy Wilson
Janel Carrigan